Harley & Company

Adidas: Boost

 
 

adidas: NYC Boost Experience

 

Designed as an active trial based on the science of human performance, the Boost Experience offered a completely new way to experience and seed product. Harley & Co. created an interactive adult playground where guests got to put on a pair of adidas UltraBoosts and navigate through a series of activities, giving them an active opportunity to experience the unique benefits of the product. The experience also generated extensive amounts of high quality content and significant press coverage.

 
 
 
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Press 


adidas makes it really, really fun to try on a new pair of sneakers

FRAME

NYC adidas Experience Celebrates Ultraboost 19 Shoe

V Magazine

 

Confidence Boost-er: Dispatches from the Wallpaper* fashion team

Wallpaper*

adidas x Finish Line | NYC adidas Boost Experience

Flaunt Magazine