adidas: Boost

Designed as an active trial based on the science of human performance, the Boost Experience offered a completely new way to experience and seed product. Harley & Co. created an interactive adult playground where guests got to put on a pair of adidas UltraBoosts and navigate through a series of activities, giving them an active opportunity to experience the unique benefits of the product. The experience also generated extensive amounts of high quality content and significant press coverage.