americares: a rebrand
Creating a new visual identity for a life-changing organization to be rolled out across the globe on every conceivable channel from aid packages to websites. The key focus was to develop an approach driven by deep storytelling, a connection to history, and universal recognition. The impact on fundraising and engagement was immediate and powerful, giving Americares the ability to extend the scope of their incredible work.
Creative Direction, Production, Styling, Interaction Design, Talent Casting and Management